True Religion Brand Jeans was founded in 2002 by Jeffrey Lubell, with a
mission to create American-made premium quality jeans with superb fit
and detailing. Taking his inspiration from 1970s bohemian culture and
incorporating the concept of blue jeans as a symbol of freedom,
rebellion and individualism, Lubell has created a label which appeals
to all jeans afficionados, as well as some of the most cutting-edge
figures in the fashion and music industries.
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