Evisu Genes

Founded and manufactured in Japan as many of the top premium denim labels are Evisu has been making and designing designer jeans since 1991. The founder of the company was a tailor by trade but had a huge passion for vintage denim and wanted to create his own range. The jeans are famous for the distinctive brand logo which is often featured in large dimensions to the rear of the jeans. Upon launching within the UK the company quickly developed a cult following which it had maintained to the day. To compliment the range of denim, the company have designed a range of Evisu T-Shirts, shirts and knitwear.